Where do I start?
How strong, how mature, and how developed is your brand? Is the brand aligned with business strategy and goals? If the answers are unclear, it’s probably time to get the perspective of an outside consultant. That’s where we come in.
Using brand design effectively requires both left and right brain thinking to deliver real-world communications that convey the right brand message to the right market through the right communication mediums. We make this complex process appear simple to our clients.
It all begins by carefully evaluating brands—looking at their history, strengths and weaknesses, and opportunities for future development. Ultimately, our goal is to help clients execute a big-picture plan for revitalizing and realizing their brand’s full potential, using our 6-step approach.
Our 6-Step Brand Design Process :: Previous :: Next ::
- Determine which brand touchpoints are needed—both in the short term and long term. These can include collateral, business forms, website, presentation materials, signage, etc.
- Develop a schedule for fulfilling all touchpoints and present to client
- Using the approved identity—our design toolbox—design touchpoint concepts and present to client
- Upon client approval, finalize files and coordinate production with any third party vendors
In step 3, we developed a design
toolbox which contains all of the
design tools and elements needed
to construct a variety of branded
communication products we