How strong, how mature, and how developed is your brand? Is the brand aligned with business strategy and goals? If the answers are unclear, it’s probably time to get the perspective of an outside consultant. That’s where we come in.
Using brand design effectively requires both left and right brain thinking to deliver real-world communications that convey the right brand message to the right market through the right communication mediums. We make this complex process appear simple to our clients.
It all begins by carefully evaluating brands—looking at their history, strengths and weaknesses, and opportunities for future development. Ultimately, our goal is to help clients execute a big-picture plan for revitalizing and realizing their brand’s full potential, using our 6-step approach.
OUR 6-STEP BRAND DESIGN PROCESS
A Comprehensive Yet Flexible Process
This process gives structure and substance to our work and provides the direction and value needed by our clients, but at times, the process needs to be adapted for different situations.
For example, a marketing director comes to us with a strong existing brand identity and hires us to design a web site. They also have a well-developed brand style guide and internal resources to manage their brand assets, so our role would be limited to step 4.
Another client approaches us with the need to revitalize their identity, but then has the internal resources to design touchpoints. At a later time, this same client returns to us with the need to establish more formal brand guidelines, step 5. And they need us to provide ongoing support to staff using these guidelines, step 6.
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